INTRO & BRIEF

We were tasked with creating a highly natural and effective deodorant formula in the form of a hard balm which could be filled inside recyclable tubes and then inserted into long-lasting aluminium casings.

SHIFT is a brand on a serious mission to tackle the enormous mounds of plastic waste produced by the personal care industry.

Our brief included a major focus on naturally effective deodorisers and sweat absorbers while avoiding common skin irritants found in run of the mill deodorising products.

A great brief to work on over the last 12 months.

Check out Shift here: giveashift.co