INTRO & BRIEF
This was a great project and involved the development of 3 carefully designed launch products for Club House Skin covering most skin care basics - A facial oil, moisturiser and cleanser. We followed a clear direction with these formulations: 2-4 highlighted hero ingredients, a few supporting ingredients to boost their effect, no fillers or unnecessary ingredients.
The CHS concept and brand was developed by Ben, the founder, who has been chronicling the development of the brand, with both the highs and the lows on Instagram and Tik Tok.
He has taken this project very seriously, researched the themes, branding and ingredients deeply before commissioning us to help create his launch line up with his valuable input.
Ben has also created a lovely, membership launch site with a fantastic rotating song playlist.
Check CHS out here: Club House Skin
HERO INGREDIENTS: MOISTURISER
Niacinamide
Squalane (Olive)
Snow Mushroom Extract
Hyaluronic Acid
Niacinamide Squalane (Olive) Snow Mushroom Extract Hyaluronic Acid
HERO INGREDIENTS: CLEANSER
Sea Salt
Liquorice Root Extract
Prickly Pear Seed Oil
Urea
Lactic Acid
Jojoba Oil
Sea Salt Liquorice Root Extract Prickly Pear Seed Oil Urea Lactic Acid Jojoba Oil
END PRODUCT
