We were commissioned to develop two next-generation male grooming products to target this rapidly growing market niche. The Shampoo and Conditioner formulas needed to not only provide a fantastic user experience but also needed to contain actives that have been shown in the scientific literature to either support healthy hair growth, slow down hair loss or be reasonably argued to do so based on their known mechanisms of action.

This project involved a large scale literature review prior to full development which was required to support certain efficacy claims and carefully select ingredients that worked well together, ideally in a synergistic fashion.

Aloe Vera Leaf Juice

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